Case Study

The Vitamin Shoppe

Case Study Image
Case Study Image

Purposeful engagement
across channels.

Perception

Health retailers know more and know best.

Reality

Online retailers are dominating the vitamin, minerals and supplements category with transactional experiences blowing traditional retailers to the periphery.

Relevance

The paradox of choice online paves the way for better curation of relevant content and information, giving new meaning to connected experiences with purposeful guidance.

Picking a Path and Testing Its Success, Fast

Price competitive retailers in the health and wellness category created a white space to test and learn with the online savvy health seeker by affecting digital touch-points.

Human

Business

Brand

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