Case Study
The Vitamin Shoppe
Health retailers know more and know best.
Online retailers are dominating the vitamin, minerals and supplements category with transactional experiences blowing traditional retailers to the periphery.
The paradox of choice online paves the way for better curation of relevant content and information, giving new meaning to connected experiences with purposeful guidance.
Price competitive retailers in the health and wellness category created a white space to test and learn with the online savvy health seeker by affecting digital touch-points.
