Case Study

US Foods

Case Study Image
Case Study Image

Differentiating experience
with internal empowerment.

Perception

Large food distributors are inhuman, volume-based and undifferentiated in their products and services.

Reality

Food movement was well underway, and brands need to play a role in it.

Relevance

Food is personal. The brand taking a back seat, and making room for a new hero, would create a new and more relevant conversation at the center of redefining food distribution.

Differentiate With Relevant Conversation

US Foods is one of the largest food distribution companies in North America. They look to raise the bar and create greater relevance and purpose for a food-conscious economy.

Human

Business

Brand

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