Case Study
US Foods
Large food distributors are inhuman, volume-based and undifferentiated in their products and services.
Food movement was well underway, and brands need to play a role in it.
Food is personal. The brand taking a back seat, and making room for a new hero, would create a new and more relevant conversation at the center of redefining food distribution.
US Foods is one of the largest food distribution companies in North America. They look to raise the bar and create greater relevance and purpose for a food-conscious economy.
