Case Study

Pusateri's Fine Foods

Case Study Image
Case Study Image

Interaction design with
the intention of scale.

Perception

Exclusivity delivered with human service alone would drive growth in the market.

Reality

Globalization of food knowledge created a culture of quality as a necessity, and premiums as unnecessary.

Relevance

Food culture as an experience requires creative strategy rooted unique knowledge of origin, history and context - purposefully wrapped authenticity.

Activation at Scale

Pusateri’s, the ambassador of excellence in gourmet grocer in North America, looked to recreate relevance with a broader target segment and scale its business with the changing competitive landscape.

Human

Business

Brand

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